|
Post by MimJannat99 on Nov 7, 2023 4:15:16 GMT
They are a real mine of knowledge about the company's customers, which - used in a skilful way - can significantly facilitate the implementation of the assumed marketing strategy. Selected communication channels are of key importance for the effectiveness of communication. What is the best way to communicate with the market? The answer to this question lies in the characteristics of the target group. First, define your target market. You've created a great product, adopted a great pricing strategy , and are delivering the highest standards of customer service, yet you're not getting the results you want. Why is this happening? The reason may lie in incompetent communication with the market. The key to effective marketing activities is excellent photo editor knowledge of the target group. It is of great importance in marketing communication to specify the persona, i.e. the model customer of the company, taking into account all its characteristics. Preparing a marketing persona is the basis for building a solid strategy based on real values, it facilitates the selection of appropriate communication channels, and also allows you to conduct accurate, targeted marketing campaigns. We recommend target group Audience analysis should include: general data, i.e. age, gender, place of residence, education, profession, roles in a social group, lifestyle and habits.
|
|